Tracking Tools

Web analysis tools, social media and Payment providers

Amazon Pay

We offer the possibility to process the payment via the payment service provider Amazon Payments Europe S.C.A. 5, Rue Plaetis - 2338 Luxembourg.

The legal basis for this is our legitimate interest in ensuring efficient and secure payment processing. Art. 6 para. 1 lit. f DSGVO. In this context, we pass on the following data to Amazon Pay, insofar as it is necessary for the fulfilment of the contract (Art. 6 para. 1 lit b. DSGVO): Name, address, account details, credit card number if applicable, invoice amount, currency and transaction number . Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only insofar as it is necessary for this purpose.

Amazon carries out a credit check for various services such as payment by direct debit in order to ensure your willingness and ability to pay. This corresponds to the legitimate interest of Amazon Pay (pursuant to Art. 6 para. 1 lit. f DSGVO) and serves the execution of the contract (pursuant to Art. 6 para. 1 lit. b DSGVO). For this purpose, your data (name, address and date of birth, bank account details) are passed on to credit agencies. We have no influence on this process and only receive the result of whether the payment has been made or rejected or a check is pending.

For more information about Amazon Pay privacy, please visit:

https://pay.amazon.com/de/help/201751600

Cookiebot

On our website, we use the consent management tool "Cookiebot" from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. With the help of Cookiebot, you will be shown a so-called cookie banner when you first access our site, in which you can manage your consent to the setting of cookies or the use of cookie categories. You can also call up the cookie banner at any time later and change your cookie settings.

The settings you make are stored in separate cookies, whereby personal data is also transmitted to Cookiebot. This involves the following categories of data:

Anonymised IP address,

Date and time of consent,

Facebook
If you access our Facebook fan page, Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland , collects, stores and processes your personal data in accordance with Facebook's privacy policy. You can find the privacy policy here:

https://de-de.facebook.com/policy.php

Within the framework of the "Facebook Insights" function, Facebook may provide us with the following data categories, among others, in anonymised / statistical form for the purpose of performance measurement and optimisation of our Facebook presence:

-Predefined interactions on our fan page

-timestamp

-country/city of the user

-HTTP language code

-age/gender group

-Previously visited website (so-called referral URL)

-End device of the user

-Facebook user ID (if logged in)

With regard to the processing of insights data, there is a joint responsibility between Facebook and us, within the framework of which Facebook has assumed primary responsibility. This concerns the processing of insights data and the implementation of the data subjects' rights. Please therefore contact Facebook directly regarding all obligations under the GDPR with regard to the processing of insights data. We will forward any requests we receive in this regard to Facebook. Further details are set out in the Joint Controller Addendum, which can be found at www.facebook.com/legal/terms/page_controller_addendum.

You can find more information about Facebook Insights here:

www.facebook.com/legal/terms/information_about_page_insights_data

Google Adwords Conversion Tracking

We use Google Adwords to display advertisements to you on Google and other third party websites. Google Adwords conversion tracking is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Tel: +353 1 543 1000, Fax: +353 1 686 5660, Email: support-deutschland@google.com ("Google").

With conversion tracking, we can determine how successful the individual advertising measures are.

The advertising is delivered by Google via so-called "ad servers".

For this purpose, we use cookies that can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.

These cookies enable Google to recognise your internet browser. If a user visits certain pages of the website of an Adwords customer and the cookie stored on his computer has not yet expired, Google and the customer can recognise that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies can therefore not be tracked via the website of Adwords customers. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. These evaluations enable us to recognise which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify the users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google servers. We have no influence on the scope and further use of the data collected by Google and inform you according to our state of knowledge: Through the integration of AdWords conversion tracking, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.

The purpose of this is to show you advertising that is of interest to you and to make our website more interesting for you.

The legal basis for the processing of your data is Art. 6 para. 1 lit. f DS-GVO. Our legitimate interest lies in the analysis, optimisation and economic operation of our website.

The stored data will be deleted as soon as it is no longer required for our purposes.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link:

http://www.google.com/settings/ads/plugin

You can find more information about data protection at Google here:

http://www.google.com/intl/de/policies/privacy

Google Analytics

We use the tracking tool Google Analytics of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Tel: +353 1 543 1000, Fax: +353 1 686 5660, E-Mail: support-deutschland@google.com ("Google") on our website.

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

On behalf of the operator of this website, Google will use this information for the purpose of systematically evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

If individual pages of our website are called up, the following data is stored:

-three bytes of the IP address of the user's calling system (anonymised

IP address)

-The accessed web page

-The website from which the user accessed the page of our website (referral URL).

-The subpages that are called up from the page called up

-The length of stay on the website

-The frequency with which the website is accessed

We use Google Analytics with IP anonymisation activated. This ensures that the

IP addresses are shortened by the last octet (e.g. 192.168.79.***; so-called IP masking). An assignment of the shortened IP address to the calling computer or terminal device of the user is no longer possible.

The Google Analytics service is used to analyse the usage behaviour of our website. The legal basis is your consent in accordance with Art. 6 Para. 1 lit. a) DS-GVO.

We delete the stored data as soon as it is no longer required for our recording purposes. In our case, the storage period is a maximum of 24 months.

http://tools.google.com/dlpage/gaoptout?hl=de

More information on the terms of use of Google Analytics:

www.google.com/analytics/terms/de.html

More information on the data protection of Google Analytics:

https://support.google.com/analytics/answer/6004245?hl=de

In addition, you can change your consent in the cookie settings [Change your consent] at any time.

Google Campaign Manager

We use the online marketing tool Campaign Manager from Google. Campaign Manager is a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, Tel: +353 1 543 1000, Fax: +353 1 686 5660, Email: support-deutschland@google.com ("Google").

Campaign Manager uses cookies to serve ads that are relevant to users, to improve ad campaign performance or to prevent a user from seeing the same ads more than once.

By means of a cookie ID, Google records which ads are displayed in which browser and can thus prevent ads from being displayed more than once. In addition, Campaign Manager can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Campaign Manager ad and later visits the advertiser's website with the same browser and makes a purchase.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server.

Through the integration of Campaign Manager, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us.

If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider collects and stores your IP address.

The Campaign Manager(DoubleClick Floodlight) cookies used allow us to track whether you take certain actions on our website after you have accessed or clicked on one of our ads on Google or on another platform via Campaign Manager (conversion tracking). This allows us to send you targeted advertising.

The legal basis is consent in accordance with Art. 6 para. 1 lit. a) DSGVO.

We delete the stored data as soon as it is no longer required for our purposes.

You can prevent cookies from being saved by setting your browser software accordingly. You can deactivate the display of personalised advertising via a browser plug-in at https://support.google.com/ads/answer/7395996?hl=de.

You can also deactivate the display of personalised ads here.

For more information, please see Google's privacy policy:

https://policies.google.com/privacy?hl=de

https://policies.google.com/technologies/ads?hl=de

Google Fonts

We use Google Fonts on some of our websites. This allows us to integrate certain fonts into our website. These fonts are provided by Google via servers in the USA. When calling up our website, the visitor's web browser establishes a direct connection to these servers. Among other things, the visitor's IP address is transmitted to Google and stored there.

Further information about Google: Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA

Further information on data protection at Google:

https://www.google.com/policies/privacy/

Google Fonts (with IP anonymisation)

We use Google Fonts on our websites. This allows us to integrate certain fonts into our website. These fonts are provided by Google via servers in the USA. When calling up our website, the visitor's web browser establishes a direct connection to these servers. We have integrated the Google Fonts in a privacy-compliant manner, in which no IP addresses are transmitted to Google.

Further information about Google: Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA

Information on data protection at Google: https://www.google.com/policies/privacy/

Google Tag Manager

Google Tag Manager is a solution that allows marketers to manage website tags through one interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager. https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.

Instagram

If you visit our Instagram channel, personal data will be stored and processed by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland, as provider of Instagram in accordance with Instagram's privacy policy. You can find the privacy policy here:

https://help.instagram.com/519522125107875
We use the statistics service Instagram Insights for
the purpose of demand-oriented design and continuous optimisation of our pages. This service records your activity on our site and makes it available to us in anonymised statistics. This provides us with information about, among other things, the interactions of our fan page visitors, the views of our page, the reach of posts, information about the activity of our subscribers as well as information about which countries and locations our visitors come from and statistics about the gender ratios of our visitors. It is not possible for us to draw conclusions about individual users or access individual user profiles.

LinkedIn

On our LinkedIn page, we inform you about career prospects with us and you can contact us directly.

Personal user data is processed by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

We use the analytics functions provided by LinkedIn to optimise the performance of our LinkedIn page. In doing so, LinkedIn provides us with a statically prepared - i.e. anonymised - compilation of certain data. These include, among others, the following data categories: Conversions (achievement of certain targets such as registrations for events, leads), user actions (e.g. clicks, views of certain ads) and target groups (e.g. professional position, industry). It is not possible for us to draw conclusions about individual users or access individual user profiles.

For more information about LinkedIn's Analytics features, please visit:

https://business.linkedin.com/de-de/marketing-solutions/reporting-analytics

In addition, we can also search for suitable candidates for vacancies based on certain characteristics (e.g. current position, skills, professional experience, salary expectations). In this way, we can be shown concrete LinkedIn profiles which we can contact directly.

You can find LinkedIn's privacy policy at:

https://www.linkedin.com/legal/privacy-policy

LinkedIn Insight Tag

The so-called Insight Tag of the social network LinkedIn is used on our website. This is offered by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter "LinkedIn").

The LinkedIn Insight tag is a small JavaScript code snippet that we have added to our website. It allows us to collect data about visits to our website, including URL, referrer URL, IP address, device and browser properties, timestamps and page views.

LinkedIn does not share any personal data with us, but only provides aggregate reports on website audience and ad performance. It also provides retargeting for website visitors, so we can use this data to display targeted ads outside of our website without identifying the member. LinkedIn members can control the use of their personal data for advertising purposes in their account settings.

For details on data processing as well as your rights and settings options, please refer to LinkedIn's privacy policy at:

https://www.linkedin.com/legal/privacy-policy

LinkedIn Marketing Solutions

We use "Marketing Solutions (formerly LinkedIn Ads)" on our website, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter: "Marketing Solutions").

We use Marketing Solutions for marketing and optimisation purposes, in particular to analyse the use of our website and to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of user behaviour, we can improve our offer and make it even more interesting for you as a user.

For more information on data protection, see:

https://www.linkedin.com/legal/privacy-policy

The legal basis is your consent in accordance with Art. 6 para. 1 p. 1 lit. a) DSGVO.

You can prevent the installation of cookies by deleting the existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all the functions of our website to their full extent.

You can also prevent the collection of the above data by LinkedIn by setting an opt-out cookie on the website linked below:

https://www.linkedin.com/psettings/guest-controls

Please note that this setting is deleted when you delete your cookies.

You can object to the collection and disclosure of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. Furthermore, you can completely prevent the execution of Java Script code by installing a Java Script blocker. Please note that in this case you may not be able to use all the functions of our website to their full extent.

Meetrics

We use the web analysis tool Meetrics on some of our websites. This collects and stores data for marketing, market research and optimisation purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f DS-GVO.

The third-party provider stores this data under a pseudonym as a user profile. For this purpose, so-called tracking scripts or cookies are used to collect data. The data collected with these technologies will not be used to personally identify visitors to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.

You have the right to object to the creation of these user profiles. If you do not wish to participate in this procedure, you can object to the collection and storage of data at any time with effect for the future. To do so, please contact the third-party provider directly. Alternatively, you can set your browser to prevent cookies from being set.

Further information on the third-party provider: Meetrics GmbH, Alexanderstraße 7, 10178 Berlin

Further information on data protection at Meetrics:
https://www.meetrics.com/datenschutz/

Meta Pixel / Meta Conversion Tracking

We use the visitor action pixel of the provider Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2 D02 X525, Ireland ("Meta") within our website. The remarketing tag or tracking pixel of Meta was implemented. Meta and we are jointly responsible for the data processing.

The meta pixel makes it possible for Meta to determine the visitors to our online offer as a target group for the display of advertisements (so-called "meta ads"). The tracking of a user can also take place across several websites. We use the meta pixel to display the meta ads placed by us only to those meta users who have shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products determined on the basis of the websites visited), which we transmit to Meta (so-called "custom audiences").

With the help of the meta pixel, we can also track the effectiveness of the meta ads for statistical and market research purposes ("audience insights") by seeing whether users were redirected to our website after clicking on a meta ad (so-called "conversion").

The meta pixel is a Javascript code that sends the following data to Meta:

-HTTP header information : including IP address, web browser information, page location, document, website URL and web browser device (computer, smartphone, tablet, other) as well as day and time of use.

-Pixel specific data: Pixel ID and meta-cookie data including your meta ID (these are used to link events to a specific meta-advertising account and thus associate them with a meta-user).

-Additional information about the visit and about standard and custom data events.

You can find more information here.

We also use the additional function "automatic extended matching". Here, data such as first and last name, place of residence, email addresses, telephone numbers or Meta IDs of the users are transmitted to Meta in encrypted form for the creation of target groups ("Custom Audiences" or "Look Alike Audiences"). This also includes data from non-Meta users and from users who are not registered with Meta when they visit our website. This can also identify website visitors who have deactivated the storage of third-party cookies.

If no meta-cookies are stored in your browser, no classification into one of the user groups designated as "Custom Audience" will be made. However, if an assignment of the meta ID contained in the meta cookie to a meta user has been made, Meta will assign this user to a so-called "Custom Audience" based on the rules defined by us.

According to the case law of the European Court of Justice, we are jointly responsible with Meta for the operation of the tracking pixel with regard to compliance with data protection regulations. In this context, Meta provides the associated IT infrastructure as well as the website of the social network and is basically the primary contact when it comes to the processing of your data on the pages of the social network (e.g. information or deletion). However, you can also assert your legal rights against us. In this case, we will forward your requests to the operator of the social network. We use the meta pixel to display the "meta ads" we place to meta users who have shown an interest in our online offer or who have certain characteristics that we transmit to Meta (so-called "custom audiences").

The legal basis for the use of Meta Custom Audience is your consent in accordance with Art. 6 para. 1 lit. a) DS-GVO.

You can find more information about this here and in Meta's privacy policy.

Paypal

We offer the option of processing the payment transaction via the payment service provider PayPal, PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

For payment via PayPal, credit card via PayPal, direct debit via PayPal or - if offered

- "Purchase on account" via PayPal, we pass on your payment data to PayPal as part of the payment processing. PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" via PayPal. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, these have their basis in a scientifically recognised mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values.

For further information on data protection law, including information on the credit agencies used, please refer to PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Pinterest plugin

On our site, we use social plugins of the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street San Francisco, CA 94103-490, USA ("Pinterest"). When you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, how you use Pinterest and cookies.

Further information on the purpose, scope and further processing and use of the data by Pinterest, as well as your rights in this regard and options for protecting your privacy, can be found in the Pinterest data protection information: https://about.pinterest.com/de/privacy-policy

Pinterest Ads

We use a "Pinterest Tag" from Pinterest Europe Ltd, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland ("Pinterest Ltd") on our website. This is an individual code snippet that enables us to use our Pinterest campaigns in a needs-based manner, to further optimise them and to measure their conversion. This allows us to ensure that our Pinterest ads are displayed to Pinterest users according to their interests and to track subsequent actions by Pinterest users. In particular, the following information is processed for this purpose: Your IP address, device information (e.g. type, brand), the browser system used, the time at which our offer was called up and the reaction to the respective campaign transmitted. The data processed in this way is anonymous for us, so it is not possible for us to infer your identity. The legal basis for the processing is Art. 6 para. 1 sentence 1 lit. a DSGVO in conjunction with your consent.

For more information on the protection of your privacy and on the purposes, scope and further processing of the data by Pinterest Ltd. please refer to the data policy of Pinterest Ltd.

33, 10119 Berlin

Further information on data protection at Plista: https://www.plista.com/about/privacy/

Shopify

We host our website with Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.We use Shopify on a processing basis on our behalf.

When you visit our website, Shopify collects your IP address and information about the device and browser you are using. Furthermore, Shopify analyses user behaviour and creates user statistics. When you make a purchase from our website, Shopify collects your name, email address, shipping and billing addresses, payment information and other data related to the purchase (e.g. phone number, amount of sales made, etc.). For the analyses, Shopify stores cookies in your browser.

All data collected on our website is processed on Shopify's servers. In case of transfer of data to Shopify Inc. in Canada, the adequate level of data protection is guaranteed by adequacy decision of the European Commission. For further information on Shopify's data protection, please visit the following website: https://www.shopify.de/legal/datenschutz.

Shopify Payments

We use the payment service provider "Shopify Payments", If you choose a payment method offered via the payment service provider Shopify Payments, the payment processing is carried out via the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on your information provided during the ordering process.

The transfer of your data to Stripe is based on Art. 6 para. 1 lit. a DSGVO (consent) and Art. 6 para. 1 lit. b DSGVO (processing for the performance of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the validity of past data processing operations. All data required for payment processing are used exclusively for the execution of payments and are transmitted via the "SSL" procedure. Stripe is certified according to PCI DSS.

Stripe may transfer, process and store personal data outside the EU. In this case, Stripe has agreed to EU standard contractual clauses for data transfers outside the EU/EEA, which ensure a level of data protection comparable to the GDPR.

For more information about Shopify Payments' privacy practices, please visit https://www.shopify.com/legal/privacy.

You can find more information about Stripe's data protection at: https://stripe.com/de/privacy.

Snapchat

On our Snapchat channel, we present our services in short form and inform you about ongoing promotions.

In doing so, personal data of the user will be processed by Snap Group Limited, 77 Shaftesbury Avenue, London, W1D 5DU , United Kingdom ("Snapchat"). Snapchat's privacy policy can be found at:

https://snap.com/de-DE/privacy/privacy-policy

Snapchat's analytics features allow us to measure the performance of our channel. For this purpose, Snapchat provides us with the following information in statistical form: Audiences (e.g. characteristics of target groups such as age, gender and region), interactions (e.g. number of views, duration of video playback). It is not possible for us to draw conclusions about individual users or access individual user profiles.

For more information on Snapchat's analytics features, please visit:

https://support.snapchat.com/de-DE/article/public-profiles

Snapchat Custom Audience / Snapchat Pixel

We use the visitor action pixel of the provider Snap Inc., 2772 Donald Douglas, Loop North, Santa Monica, CA 90405, USA ("Snapchat") within our website. The remarketing tag or tracking pixel of Snapchat was implemented. Snapchat and we are jointly responsible for the data processing.

The Snapchat pixel makes it possible for Snapchat to determine the visitors to our online offer as a target group for the display of advertisements (so-called "Snapchat ads"). The tracking of a user can also take place across several websites. We use the Snapchat pixel to display the Snapchat ads placed by us only to those Snapchat users who have shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products determined on the basis of the websites visited) that we transmit to Snapchat (so-called "Custom Audiences").

With the help of the Snapchat pixel, we can also track the effectiveness of the Snapchat ads for statistical and market research purposes ("Audience Insights") by seeing whether users were redirected to our website after clicking on a Snapchat ad (so-called "conversion").

The Snapchat pixel is a javascript code that sends the following data to Snapchat:

-HTTP header information : including IP address, web browser information, page location, document, website URL, referrer URL (the address of the website from which the user came to our website) and web browser device (computer, smartphone, tablet, other) and day and time of use.

-Pixel specific data: Pixel ID, default event type (user action)

-First and Third Party Cookies

We also use the function to transmit user parameters such as email address or telephone number to Snapchat. This serves to create target groups ("Custom Audiences" or "Look Alike Audiences") by assigning user actions to a specific Snapchat account. This also includes data from non-Snapchat users and from users who are not logged into Snapchat when they visit our website. This can also identify website visitors who have deactivated the storage of third-party cookies.

If no Snapchat cookies are stored in your browser, no classification into one of the user groups referred to as "Custom Audience" will be made. However, if the Snapchat ID contained in the Snapchat cookie has been assigned to a Snapchat user, Snapchat will assign this user to a so-called "Custom Audience" based on the rules defined by us.

According to the case law of the European Court of Justice, we are jointly responsible with Snapchat for the operation of the tracking pixel with regard to compliance with data protection regulations. In this context, Snapchat provides the associated IT infrastructure as well as the website of the social network and is basically the primary contact when it comes to the processing of your data on the pages of the social network (e.g. information or deletion). However, you can also assert your legal rights against us. In this case, we will forward your requests to the operator of the social network.

If data is transferred outside the European Union (EU) or the signatory states to the Agreement on the European Economic Area (EEA), Snapchat obliges the recipients to comply with an appropriate data protection standard on the basis of so-called EU standard contractual clauses. In addition, a transfer to a third country may also take place on the basis of the recognition of an adequate level of data protection by the European Commission.

We use the Snapchat pixel to display the "Snapchat ads" we place to Snapchat users who have shown an interest in our online offering or who have certain characteristics that we transmit to Snapchat (so-called "custom audiences").

The legal basis for the use of Snapchat Custom Audience is your consent in accordance with Art. 6 para. 1 lit. a) DS-GVO.

Stripe

We offer the option to pay via the payment service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland. When paying via Stripe, we pass on the information you provided during the ordering process, along with information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only insofar as it is necessary for this purpose. You can find more information about Stripe's data protection at: https://stripe.com/de/privacy#translation

Social Plug-ins

We currently use the following social media plug-ins: Facebook, Twitter, Xing, LinkedIn, Snapchat, Tik Tok, Pinterest. In doing so, personal data is transmitted to the respective plug-in provider with the help of a button and stored there.

The respective plug-in provider stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) for the display of needs-based advertising and to inform other users of the social network about your activities on some of our websites. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 lit. f DS-GVO.

The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider, the data we collect is directly assigned to your account with the plug-in provider. In the case of US providers, transmission takes place in the USA;

Further information on the purpose and scope of the data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers communicated below. There you will also receive further information on your rights in this regard and setting options for protecting your privacy:

Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland

www.facebook.com/policy.php

Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA

twitter.com/privacy

Xing AG, Gänsemarkt 43, 20354 Hamburg, DE

http://www.xing.com/privacy

LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA

linkedin.com/legal/privacy-policy

Snap Group Limited, 77 Shaftesbury Avenue, London, W1D 5DU, UK

https://snap.com/de-DE/privacy/privacy-policy

TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

https://www.tiktok.com/legal/privacy-policy?lang=de-DE

Pinterest Inc, 635 High Street, Palo Alto, CA, USA

https://about.pinterest.com/de/privacy-policy

Tik Tok

On our TikTok channel we present our services in short form and inform you about current promotions. In doing so, personal data of the user is processed by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok"). TikTok's privacy policy can be found at:

https://www.tiktok.com/legal/privacy-policy?lang=de-DE

TikTok's analytics features allow us to measure the performance of our channel. For this purpose, TikTok provides us with the following information in statistical form: Audiences (e.g. characteristics of target groups for the delivery of advertisements such as age, gender and country), interactions (e.g. likes, duration of playback of videos), referral information (e.g. from where the users have accessed the video), conclusions about individual users as well as access to individual user profiles by us are not possible.

For more information on TikTok's Analytics features, please visit:

https://ads.tiktok.com/marketing_api/docs?rid=bfu8bedbv2c&id=100509

TikTok Pixel

Within our online offer, the so-called "TikTok pixel" of the social network TikTok, which is operated by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok"), is used.

With the help of the TikTok pixel, it is possible for TikTok, on the one hand, to determine you as a visitor to our online offer as a target group for the display of advertisements (so-called "TikTok ads"). Accordingly, we use the TikTok pixel to display the TikTok ads placed by us only to those TikTok users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to TikTok (so-called "Custom Audiences"). In particular, the following information is processed for this purpose: Your IP address, device information (e.g. type, brand), the browser system used, the time of the call to our offer and the reaction to the respective campaign transmitted. The legal basis for the processing is Art. 6 para. 1 sentence 1 lit. a DSGVO in conjunction with your consent.

TikTok uses this data to display targeted and personalised advertising to its users and to create interest-based user profiles. With the help of the TikTok pixel, we also want to ensure that our TikTok ads correspond to the potential interest of the users and do not have a harassing effect. The data collected is anonymous and not visible to us and is only used for us in the context of measuring the effectiveness of ad placements.

In principle, your data will be processed within the EU or the EEA. For this purpose, a corresponding data protection agreement has been concluded with TikTok. If personal data is transferred to countries outside the EU or EEA, this is done within the framework of the Commission's model contracts for the transfer of personal data to third countries (i.e. standard contractual clauses). TikTok's privacy policy can be found here: https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE

You can object to the collection by the TikTok pixel and use of your data for the display of TikTok ads at any time via the following link: <URL>

Twitter
On our Twitter channel you will receive our offers and services.

When you visit our channel, Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"), as operator, stores and processes personal data to the extent described in the privacy policy.Twitter's privacy policy can be found here: https://twitter.com/de/privacy

For the purpose of demand-oriented design and continuous optimisation of our pages, we use the statistics service Twitter Analytics. This service records your activity on our site and makes it available to us in anonymised statistics. This provides us with information on, among other things, impressions (how often a certain ad was viewed by Twitter users and by which target groups), conversions (e.g. website visits, registration) and other interactions (e.g. retweets, hashtag clicks). It is not possible for us to draw conclusions about individual users or access to individual user profiles.

For more information on Twitter Analytics, please visit:

https://business.twitter.com/de/advertising/analytics.html

WhatsApp

We offer you the possibility to contact us via the messenger service WhatsApp. WhatsApp is a service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When using WhatsApp, in addition to so-called metadata that provide information about the circumstances of the communication (e.g. telephone number, time stamp), communication content may also be transmitted to WhatsApp outside the European Union.

WhatsApp undertakes to conclude so-called EU standard data protection clauses within the meaning of Art. 46 DS-GVO. Based on this contractual set of rules, recipients in third countries are also obliged to comply with a data protection standard that essentially corresponds to the European standard. However, it should be noted that actual compliance with the requirements resulting from the EU standard data protection clauses cannot be guaranteed in every case (e.g. due to official access to the data in the recipient country).

The use of WhatsApp is voluntary. You can also reach us at any time via other communication channels, e.g. by email. The legal basis is your consent according to Art. 6 para. 1 lit. a) DSGVO.

Further information on data protection at WhatsApp: https://www.whatsapp.com/privacy

YouTube videos

On our YouTube channel you can find videos or helpful tips about our offer. The customer service team also professionally answers users' questions and comments on YouTube. Personal data is stored and processed by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4 D04 E5W5, Ireland ("Google"), as operator of YouTube, in accordance with Google's privacy policy. You can find the privacy policy here: https://policies.google.com/privacy?hl=de&gl=deMithilfe YouTube's Analytics functions enable us to carry out certain statistical evaluations to optimise our channel. This includes, in particular, details of the most popular videos (e.g. length of time users spend on the channel, ranking of videos), target groups (e.g. countries, language settings, age and gender, activity times) and the reach of our channel (e.g. where users were directed to a video from) and impressions (e.g. how many users saw a particular ad). It is not possible for us to draw conclusions about individual users or access individual user profiles.Further information about YouTube's analytics functions can be found at: https://support.google.com/youtube/answer/9002587?hl=de

Embedding YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider "YouTube", which belongs to Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

The extended data protection mode is used here, which, according to the provider, only triggers the storage of user information when the videos are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behaviour. According to YouTube, these cookies are used, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive behaviour. If you are logged in to Google, your data will be directly assigned to your account when you click on a video. If you do not want your data to be associated with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO on the basis of Google's legitimate interests in the display of personalised advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. Independently of a playback of the embedded videos, a connection to the Google network "DoubleClick" is established each time this website is called up, which may trigger further data processing procedures without our influence. Further information on data protection at "YouTube" can be found in the provider's data protection statement at: https://www.google.de/intl/de/policies/privacy

Munich, the 21.05.2024

Recht 24/7 Schröder Rechtsanwaltsgesellschaft mbH