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Serán Bendecidos

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Serán Bendecidos

They will be blessed.

Loco Dice

Purple Jam

The collection for the fourth album and its world tour: tees, hoodie, cap, beanie, socks and the record on purple vinyl.

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Worn by

The story so far

  • 44 Countries, one community
  • Milano Pop-up at Gonzaga 7
  • Miami Brand activation, 2025
  • Eyewear Our own sunglasses line

Camera roll

We see you.

Booths, buses, back rooms, front rows and the odd studio day. The people who wear it, on the road with Loco Dice.

Photos: @tim.krger, @dereckdidit and friends on tour.

  1. Traveller in a blue hoodie on an airport bus, a Serán Bendecidos hoodie in the background
  2. Man in a black hoodie in the back of a car
    @tim.krger
  3. DJ at the decks in a Serán Bendecidos tour jersey, seen from behind
    Napoli
  4. Festival crowd under a tent, man in a Serán Bendecidos hoodie, black and white
    @tim.krger
  5. Serán Bendecidos hands-and-halo tattoo on a forearm at a party
  6. Three friends at a club, one in a Serán Bendecidos tee
    @tim.krger
  7. Portrait in a white tee and beanie against a blue backdrop
    @tim.krger
  8. Portrait with a printed bandana over the head against a blue backdrop
    @tim.krger
  9. Man in a black Serán Bendecidos zip hoodie on a city street with steam rising
    @dereckdidit
  10. Close-up of the Purple Jam World Tour tee
    @tim.krger
  11. Serán Bendecidos shirt held up, black and white
  12. Seated portrait with a bandana and white tee on a grey backdrop
    @tim.krger
  13. Full-length seated portrait in a white tee on a grey backdrop
    @tim.krger

They will be blessed

From the dance floor to the street

Serán Bendecidos means they will be blessed. The brand grew out of house music and the people around it: unity, freedom and a community that moves between dance floors and city streets. Loco Dice has been part of it from the start. Today the pieces are ordered from 44 countries and turn up on stages, in studios and on the street.

Read the full story