Shop
Loco Dice × Purple Jam
Loco Dice X Purple Jam Hoodie Black
Sale price€100,00
Loco Dice X Purple Jam Tee in Black
Sale price€65,00
Loco Dice X Purple Jam World Tour Tee in Black
Sale price€65,00
Loco Dice X Purple Jam Tee in White
Sale price€65,00
Loco Dice X Purple Jam World Tour Tee in White
Sale price€65,00
Loco Dice X Purple Jam Snapback
Sale price€40,00
Loco Dice X Purple Jam Beanie
Sale price€35,00
Loco Dice X Purple Jam Performance Socks in White
Sale price€20,00
Worn by
Loco Dice (617K followers on Instagram) & Skepta (4.6M followers on Instagram)
Carl Cox (2.8M followers on Instagram)
Stefanie Giesinger (4.8M followers on Instagram)
Guè (2.6M followers on Instagram)
Loco Dice (617K followers on Instagram)
Jeff Hamilton (8.1M followers on Instagram)
Luciano (1.8M followers on Instagram)
Sofia Tarasova (368K followers on Instagram)
Marteria (568K followers on Instagram)
Chuckie (165K followers on Instagram)
Tyrone Hermitt (164K followers on Instagram)
Shop
Signature Collection
Signature Zip Hoodie Black
Sale price€100,00
Signature Zip Hoodie Grey
Sale price€100,00
Signature Tee Black
Sale price€65,00
Signature Tee White (Black backside)
Sale price€65,00
Signature Tee White (Blue backside)
Sale price€65,00
Signature Collar Shirt Black
Sale price€90,00
Signature Shorts Black
Sale price€70,00
Signature Baby Tee White
Sale price€45,00
The story so far
44 Countries, one community
Milano
Pop-up at Gonzaga 7
Miami
Brand activation, 2025
Eyewear
Our own sunglasses line
Camera roll
We see you.
Booths, buses, back rooms, front rows and the odd studio day. The people who wear it, on the road with Loco Dice.
Photos: @tim.krger, @dereckdidit and friends on tour.
Collections

They will be blessed
From the dance floor to the street
Serán Bendecidos means they will be blessed. The brand grew out of house music and the people around it: unity, freedom and a community that moves between dance floors and city streets. Loco Dice has been part of it from the start. Today the pieces are ordered from 44 countries and turn up on stages, in studios and on the street.






























































