While they say that life goes in cycles, Loco Dice is one to always break the chain and plot his own path. As well as heading up the long running and agenda setting label Desolat, and the newly minted En Couleur which explores a wide sphere of electronic sound, he also runs his own Serán Bendecidos clothing brand, record label & events which is built around the concept of unity, community and freedom. As a revered producer, he has put out essential albums and EPs that exist in their own world somewhere between house and techno.
He has designed catwalk music for international fashion labels, his own clothing lines and collaborations with major International brands, played sold out world tours and held era-defining residencies at some of the world's most iconic clubs, collaborated with some of the music industry's biggest names and also cooks up his own ideal fusions of hip hop and electronic music with his FKD side-project. He is, undoubtedly, an unstoppable creative force.
Brand Philosophy and Identity
Embodying a strong and distinct brand identity, Serán Bendecidos emerges from the vibrant fusion of Loco Dice's passion for culture and the pulsating rhythms of house music. Rooted in the rich tapestry of musical heritage, our brand appeals to those who seek a blend of cool, unconventional vibes and a profound connection to the global streetwear culture.
At the heart of Serán Bendecidos lies a deep-seated belief in the power of quality and craftsmanship. Our philosophy transcends the conventional, embracing the exceptional. We stand apart in the crowded streetwear scene by committing to materials of unparalleled quality and the meticulous care poured into every stitch. This dedication ensures each piece not only meets the highest standards of durability but also captures the essence of fashion-forward design. It's this commitment that defines our place in the fashion world—a brand synonymous with innovation, creativity, and a relentless pursuit of excellence.
The essence of Serán Bendecidos lies in its distinct approach to design, a testament to our fervor for fashion that breaks boundaries. Our creative process is a journey of exploration, where the selection of colors and patterns is not merely about aesthetics but an expression of our unique brand story. Each design is meticulously conceived to ensure it resonates with our unisex audience, making every piece a versatile addition to any wardrobe.
Our product range is a celebration of diversity, offering an array of items from t-shirts and hoodies to caps and accessories. This diversity ensures that there's something for everyone, regardless of their style preferences. What truly sets our products apart is the blend of durability and trend-setting designs, guaranteeing that every item not only stands the test of time but also keeps you at the forefront of fashion. It's this dedication to innovation and quality that makes our collection truly unique.
Serán Bendecidos is more than a brand; it's a movement that brings together music lovers, fashion enthusiasts, and creative minds. Our community is the heartbeat of our brand, a dedicated following that shares our passion for distinctiveness and creativity. We pride ourselves on being a canvas for individual expression, where each person can craft their own signature style and make a statement.
Our connection with our audience goes beyond the products we offer. It's about creating a culture of innovation, where ideas flow freely and creativity knows no bounds. Through our events, collaborations, and social media, we foster a sense of belonging, encouraging our community to engage, share, and be part of something truly special. It's this collective spirit of innovation and individuality that makes Serán Bendecidos not just a brand, but a lifestyle.