The New Sunglasses for Summer 2025

After the success of our last sunglasses drop, the demand spoke volumes. What we heard wasn’t just interest: it was a clear call to go further. The result? A new era for Serán Bendecidos eyewear. One that elevates the standards of designer sunglasses through bolder design, refined craftsmanship, and deeper storytelling.

Why We Created a New Sunglasses Collection for Summer 2025

Our goal was simple: raise the bar. We started by researching premium materials to ensure next-level durability and comfort. Then came the shift in direction, Summer 2025 sunglasses needed to feel different: louder, more expressive, and unmistakably Serán Bendecidos. With this bold new energy, our designer Marianna and founder Loco Dice worked side by side to create vibrant, statement-making colorways that reflect the mood of the season.

Behind the Scenes: From Hong Kong to Miami

Sampling took us to Hong Kong, where what was meant to be a routine sourcing trip turned into an unexpected creative breakthrough. Between meetings with new production partners, we captured raw visuals that now bring the campaign to life: unfiltered, real, and full of momentum. Before launch, we previewed the collection at The Show Miami and on the streets of Wynwood. The reaction? Unmistakable. Compliments, double takes, real conversations. It was clear: this wasn’t just another fashion drop. This was a movement.

Campaign Shoot in Madrid

While part of the team was in Miami, another part headed to Madrid to shoot the official campaign. The Spanish capital gave the collection a contrasting energy: grounded, timeless, and emotionally charged. The duality of both cities, Miami’s bold energy and Madrid’s effortless cool, perfectly mirrored the DNA of this collection.

More Than Just Summer Eyewear

These aren’t your average sunglasses. This is designer eyewear backed by purpose, built through intentional partnerships, and developed with relentless attention to quality. Whether you're heading to a summer festival, walking city streets, or just elevating your everyday look, the SS25 sunglasses are made to stand out and stand for something.